PERSUASIVE MEDIA

FILE UNDER: Advocacy, Impact

We produce original media as a catalyst to evoke empathy and eradicate exploitation.

Documentary  I  Campaign Media  I  Multimedia Exhibits  I  Media Curricula

Why Media? Media is a powerful tool capable of inspiring great empathy. Historically, media has been used to articulate the voice of justice movements and to inspire involvement. For instance, during the transatlantic slave trade, actual slave artifacts and media of the day were key in awakening people to abolition. iEmpathize aims to harness the power of media in this same way in order to inspire modern movements of justice. Since we can’t always bring you to the issue, we bring the issue to you.

We are a human rights group first and foremost. We are not a media group passionate about human rights; we are a human rights group that views media as a powerful tool to shift culture and perspectives. Thoughtfully produced media evokes empathy, authenticates the issue through original journalism, and effectively educates and engages people.

Our approach to addressing sensitive content: Our passion for change is led by the voice of survivors. iEmpathize media engages survivors as activists, in addition to providing a platform through which they can share their stories. We are committed to strong guidelines when communicating traumatic personal stories and complex content. In fact, we specialize in youth participants, managing difficult subject matters in a relevant and age appropriate way. We avoid sensationalism and stereotypes by focusing on the cause and effects and by presenting practical, actionable solutions.

To learn more about our partners and our production process, click this Persuasive Media link.